On Monday, March 2, 2026, Apple kicked off a week-long Apple Experience event with staggered announcements, including the iPhone 17e, leading up to today’s major hands-on event in New York City.
Updated Product Launches
Apple broke tradition by spreading news across three days via press releases and media events, announcing six products so far this week: the budget iPhone 17e with A19 chip, a revived entry-level MacBook powered by A18 Pro for education markets, and a new MacBook Air with M5 chip.
The MacBook Pro with M5 Pro/Max chips launched with 15-25% CPU boosts and AI-enhanced graphics; early reviews praise unboxing experiences from NYC, London, and Shanghai events.
Additional reveals included entry-level iPads, iPad Air, and Apple Studio Displays.
Speculated Last-Day Highlights
The final sessions on Wednesday U.S. time could showcase a live unboxing of new products, with Tim Cook teasing Q2 shipment targets—some analysts say positive buzz might drive 2-5% stock gains.
Wildcards include AI software demos or pricing surprises for the budget MacBook, which could counter “sell the news” dips if volumes hit 500K+ units as projected.
Why Trade AAPL-PERP on BTSE?
AAPL-PERP offers 24/7 trading with 50x leverage—you can bet on the stock going up or down as soon as the final launch event kicks off Wednesday at 9 AM EST (10 PM Hong Kong time).
The final event day may feature hands-on demos and final reveals like Apple TV 4K or HomePod updates, potentially sparking a short-term AAPL rally.
Trade AAPL-PERP on BTSE now to leverage the most exciting Apple launch week of 2026. Whether it’s new updates coming to the masses or the M5 chip redefining processing power, capture the price movements in real-time.
